New Facebook Timeline Like Gate
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How to Use a Like Gate on Your New Facebook Timeline
Facebook has recently introduced a new layout for pages, called Timeline, that allows you to showcase your brand story and highlight important moments in your history. Timeline also changes the way you can use custom tabs and apps on your page, which may affect your fan gating strategies.
Fan gating, or like gating, is a technique that allows you to show different content to fans and non-fans on your custom tabs. For example, you can offer a special discount, a free ebook, or a contest entry to users who like your page, while showing a teaser image or a call to action to non-fans. This can help you increase your fan base and engagement on your page.
However, with the new Timeline layout, you can no longer set a custom tab as your default landing page for new visitors. Instead, everyone will see your Timeline first, and then they can choose to click on your custom tabs from the menu below your cover photo. This means that you need to find new ways to attract users to your custom tabs and encourage them to like your page.
One way to do this is to use a like gate on your custom tabs, but with some modifications. Here are some tips on how to use a like gate effectively on your new Facebook Timeline:
Create an eye-catching cover photo that showcases your brand and includes a clear call to action to visit your custom tabs. For example, you can say \"Click here for a special offer\" or \"Like us to enter our sweepstakes\". Make sure your cover photo complies with Facebook's guidelines, which prohibit using calls to action such as \"like this page\" or \"share this page\" on the cover photo itself.
Use the app thumbnails below your cover photo to display attractive images and titles for your custom tabs. You can customize these thumbnails by clicking on the pencil icon on each one and choosing \"Edit Settings\". You can also rearrange the order of the thumbnails by dragging and dropping them. You can have up to 12 custom tabs, but only four will be visible at a time, so make sure you put the most important ones first.
Use a tab app that allows you to create a like gate easily, such as TabSite's Like Gate feature. This feature lets you upload two images: one for fans and one for non-fans. You can also add text and links to both images. When a user visits your custom tab, they will see either the fan image or the non-fan image, depending on whether they have liked your page or not. If they click on the like button, they will automatically see the fan image and access the content you are offering.
Test and measure the effectiveness of your like gate by using Facebook's Insights tool. You can see how many people are visiting your custom tabs, how many are liking your page, and how many are engaging with your content. You can also use tools like Google Analytics or Bitly to track the clicks and conversions from your links. Based on the data, you can tweak your images, text, and offers to improve your results.
A like gate can still be a powerful tool to grow your fan base and engagement on Facebook, even with the new Timeline layout. However, you need to be more creative and strategic in attracting users to your custom tabs and offering them valuable content in exchange for their likes. By following these tips, you can create a like gate that works well with your new Facebook Timeline. aa16f39245