Updated: Jun 25
Do you have a link you share (or a few links) on a regular basis?
I'm here to tell you that there are several reason why taking a few extra steps (many of which don't take too much time, money or tech savviness to setup), will pay off big time for you big time in the end.
What's important to remember is that link you share can sometimes be one of the first few impressions you make on someone surrounding your business or public platform. Think of it as curb appeal for your brand, a little fresh landscaping never hurt anyone.
These may not apply to you right now, but file them away for another time so you can revisit the idea when it suits you better. I've personally used each of these at different seasons in my life, so I expect you may do the same.
Let's face it, links can be long and well.. not pretty. A super simple &free way to improve your links is by using a link shortening website. This article has a list of some of the most popular options.
Bonus: Many of these sites will also give you access to analytics so you can see how many times your links were clicked. Yay for insights!
This is straight forward and also my favorite. If you have one link that you share and you're ready to spruce it up - I've got you covered. The best way to step it up when you are sharing just one link is with what is called a domain forward.
This is when you purchase a domain, which is a url or web address without an actual website built around it. If you need some help setting up a domain forward for the first time, take a look at 3 Steps to Level Up your Bio Link, where I walk you through the steps on how to do just that.
Sharing Multiple Links
It is likely that you have more than link to share, which opens up a whole flurry of options for you. Many of the single link options may work for you too, but let's talk about a few more choices you have for sharing a group of links.
Link Grouping Services
Linkt.ree often comes to mind when someone thinks of a solution for sharing multiples links in one place. While it's great, it isn't always the best solution for everyone. I love this article that shares a few other alternatives. I do like LinkTree, but prefer to have more options available to customize the way I present myself online.
Canva Bio Website Link
Canva is an amazing resource for small businesses when it comes to marketing your busiess. But did you know that you can create a bio link website through Canva? ...and it's free! *score* (Fun fact, I shared an Instagram reel about this option and that reel going viral is what sparked my desire to share more of what I've picked up over the years.)
With this option, you will definitely need to setup a domain forward or use a link shortening site (mentioned above) because the links they spit out are looooong.
I've shared a quick tutorial on how to set this up on Instagram, while you're there, you may want to save it for when you're actually setting it up - 60 seconds doesn't give me a ton of time to explain in too much detail. (A blog post is in the works too and will be updated and linked here when it's ready, make sure you subscribe to the blog so you don't miss it!)
Create a Website
Now I know how this might sound, yikes! right? It doesn't have to be as intense as you think. You can accomplish this in a few ways depending on some of the other marketing tools you are already using, there may be a resource available that you may not have considered.
Here's a few:
Bluehost: Bluehost is great because you can get your domain and a simple website all in one spot and it's affordable. Their Basic plan compares in cost to a Pro Account with Link Tree and offers a much bigger bang for your buck.
GoDaddy: GoDaddy is also a good spot to grab your domain. If you are wanting to get a website with a little more than just a page with your links, starting at about $10/month - it's a good option for small businesses.
At the end of the day - you may not end up using any of these.. or you just might use them all at different points in your business.
If you found this helpful, I'd love it if you shared it with a friend, upline/downline, business bestie! I'm always looking for more ways to help small business owners, so if you have a suggestion, leave it in the comments! I'd love to hear from you.
If you aren't already connected with me on social media.. that's next on your list!
Disclaimer: This blog contains affiliate links. I may earn a small commission to fund my coffee drinking habit if you use these links to make a purchase. You will not be charged extra, and you'll keep me supplied in caffeine. It's a win for everyone, really.